Lunch and Learn Webinar – How to Grow Your Monthly Giving Program Without Breaking the Bank; held at VN&H, Norwalk

Bring your own brown bag and “lunch and learn” with your peers! AFP International curates a live webinar series on a range of topics presented by field experts. AFP Fairfield County streams selected webinars free of charge at one location for AFP members who register in advance ($25 for non-members). Streaming the live webinars on your personal device is available, but each stream will cost a minimum of $79 (purchased directly from AFP).

Registered attendees will receive an email the day prior to the webinar, with a link to download their own materials (if a handout is available). There will be no handouts provided at the webinar location. Lunch and Learn Webinar attendance earns 1.0 CFRE Credits.

FREE TO AFP MEMBERS   ($25 for non-members*)

Presenter:  Erica Waasdorp

Date:  March 21, 2018 (Wednesday)

Run Time:  1:00 – 2:00 PM


Visiting Nurse and Hospice of Fairfield County, Inc.
761 Main Avenue, Suite 114
Norwalk, CT  06851
PLEASE NOTECome in through Entrance E around the back of the building and walk straight to the end of the corridor to offices in Suite 114

About This Session:

Are you looking to find a way to improve your organization’s cash flow? Do you have a large number of small donors? Are you looking to improve your donor retention rates? Are you looking for ways to upgrade your donors to give more or to give more often?
Think no more! Monthly donors are the answer.

We’ll walk you through the steps you need to take to include:

  • The fundamental needs – website, forms, backend processing
  • Set your strategy and target the right audiences
  • Acquiring monthly donors
  • Cultivation approaches
  • Upgrading monthly donors to higher levels
  • Retaining them to achieve all-time high donor retention levels
  • And more…


Free to AFP Members; $25 for Non-Members*

*We ask that payment for Non-Members be made in advance, either by mailing a check made payable to “AFP-FC” to:  

Marianne Hickey, 29 Black Alder Lane, Wilton, CT  06897

or we can accept a credit card payment by clicking here

To confirm your attendance, send an email to:

Our Presenter:

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She’s an AFP Master Trainer and the US Ambassador for the International Fundraising Congress (IFC), held in the Netherlands every October ( Erica Waasdorp published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She co-authored the DonorPerfect Monthly Giving Starter Kit and Marketing Kits and she regularly blogs and presents in person and via webinars on anything direct response fundraising and monthly giving. She launched the #MonthlyDonorMonday ‘movement’. She is currently finalizing her next book, working title Monthly Giving Made Easy and she has created other monthly donor tools like the Monthly Donor Road Map and the Top 7 Management Questions about Monthly Giving.

CFRE Credits:

You earn 1.0 CFRE credits toward certification for this event. For more information about CFRE certification, please visit

CFRE Tracker Form:

CFRE International has developed this form as a way for you to quickly track (and keep in your files!) the continuing education sessions you have attended. At the end of a session, add up the total number of hours. Keep this sheet and you will be ready to complete your application form.