SOLD OUT! Lunch and Learn Webinar – Find High Capacity Prospects in Plain Sight

Bring your own brown bag and “lunch and learn” with your peers! AFP International curates a live webinar series on a range of topics presented by field experts. AFP Fairfield County streams selected webinars free of charge at one location for members who register in advance ($20 for non-members). Streaming the live webinars on your personal device is available, but each stream will cost a minimum of $159 (purchased directly from AFP).

Registered attendees will receive an email the day prior to the webinar, with a link to download their own materials. There will be no handouts provided at the webinar location. Lunch and Learn Webinar attendance earns 1.5 CFRE Credits.

FREE TO AFP MEMBERS   ($20 for non-members*)

Presenter: Rachel Muir, CFRE

Date:  April 29, 2015 (Wednesday)

Run Time:  1:00 – 2:30 PM


Fairfield County’s Community Foundation
383 Main Avenue, Norwalk, CT 06851
Large Conference Room
Contact:  Fiona Hodgson



Free to AFP Members; $20 for Non-Members*

*We ask that payment for Non-Members be made in advance, either by mailing a check made payable to “AFP-FC” to:

Marianne Hickey, 29 Black Alder Lane, Wilton, CT  06897

or we can accept a credit card payment by clicking here (or using this link:

To confirm your attendance, send an email to: 

About This Session:

Most organizations have high capacity donors hiding in plain sight. A whopping 40% of donors in a recent study admit to having greater capacity than they are giving. But how do you connect the dots? What data do you have to inform you? Today’s technology allows us to collect and analyze a plethora of data about our donors. How can you leverage it efficiently to find your prospects, deepen your relationship with them and upgrade their giving? Whether you’re a one person shop or large organization, you’ll walk away with insights to uncover your hidden gems and grow them into major gifts. As a special bonus, participants will receive a free guide of “25 tools and tips to find prospects.”

Learning Objectives:

At the conclusion of this session, participants will learn:
  • The 3 core types of data for prospecting (giving, marketplace and observational)
  • The low hanging fruit of basic prospecting strategies and approaches for small shops
  • How digital tools like video can dramatically enhance prospecting
  • The myth of the giving pyramid and critical insights into midlevel donors

Target Audience:

  • This presentation will be tailored to reach all audiences with low cost, low tech tips for small shops and sophisticated technology tips for larger organizations that are more advanced.

About the Presenter:

Rachel Muir, CFRE is a fundraising consultant, speaker and trainer transforming nonprofit professionals and organizations into successful, confident fundraisers. When she was just 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show.