Education Workshop with Tom Ahern: Loverize Your Donors

Loverize Your Donors

Are you “Loverizing” your donors and prospects?

“Tom Ahern … is one of the country’s most sought-after creators of fund-raising messages.” – The New York Times, Nov. 2016

“Loverizing”: The Lucrative Difference a Few Well-Chosen Words Will Make in Your Donor Communications

You’ve heard the news: donor-centricity — an approach psychologist Jen Shang has dubbed “loverizing” — is a street paved with gold. It raises lots more money and retains donors longer.

But you’re in the trenches. You need practical advice. What — exactly — makes a direct mail appeal irresistibly “donor-centered”? How do you “loverize” your website or newsletter?

Learn the nuts and bolts in this heavily illustrated workshop from copywriting master, Tom Ahern. Angel Aloma, ED of Food for the Poor, a billion dollar charity, recently wrote Tom to say: “I want to reiterate that much of what we are doing now in regards to donor centricity was inspired by your wonderful presentation…. I am convinced that the reason why we have grown in the last years of tough economic conditions in the country is because of that wonderful switch that you inspired in our communications.


Our Presenter:

Tom Ahern, Strategist, Author, Trainer, Speaker

TOM AHERN has successfully guided local and international nonprofits with donor communications and fundraising planning for more than 30 years. With a focus on great communications, thoughtful planning, and strong donor relationships, Tom has redefined modern, effective donor-centric communications. His extraordinary results have earned him repeated major international awards. He is the author of four well-received books on donor communication and speaks around the world on ways nonprofits can grow philanthropy through research-based communications.

Thank You to Our Sponsor:

CompuMail has provided marketing communication services for over 25 years, specializing in data processing; graphic design services; digital, offset, and thermographic printing; purl, gurl and QR code development; direct mail services and more – all in our facility in central Connecticut. Whether it is printing your business cards or developing and managing your fundraising campaign, we engage industry-leading technologies in order to bring our clients the best products and results.

Call us today to address any of your marketing or fundraising needs!
860-628-2770 or email 


Date: Thursday, December 3, 2020, 1:00 PM – 2:15 PM
Location: Online

Luncheon Fee