Audio/Web Conference – Writing a Fabulous Case for Donor Support

Our AFP Chapter is happy to make Web Conferences available for our fundraising community. We purchase the Web Conference from AFP International to ensure quality programs and present them at a central location. This is not a webinar, all conference participants watch the presentation at the identified location.

Registered participants will receive an email the day prior to the conference, with a link to download their own conference materials. (There will be no handouts given at the conference.)

FREE TO AFP MEMBERS   ($20 for non-members*)


Presenter: Tom Ahern

Date:  February 5, 2013 (Tuesday)

Start Time:  1:00 PM

Estimated Length:  1 hour, 30 minutes

Location: Fairfield County Community Foundation 383 Main Avenue, Norwalk, CT Tel 203.750.3200 (reception) Contact: Elaine Mintz – 203.750.3209


Please park on level P2 or P1 (the last 2 levels of the parking garage). You will enter the building through the elevator lobby and take the elevator to Plaza Level to sign in. The Community Foundation is on the 4th floor.

Fairfield County Community Foundation is located in the Merritt View building, 383 Main Ave., Norwalk. The major landmark is a large shopping center directly across the street, with a Bob’s Stores and Stop and Shop.


Free to AFP Members; $20 for Non-Members*

*We ask that payment for Non-Members be made in advance, either by mailing a check made payable to “AFP-FC” and mailed to:

Marianne Hickey, 29 Black Alder Lane, Wilton, CT  06897

or we can accept a Visa or M/C payment over the phone by calling Marianne at 203.834.1910.

To confirm your attendance, send an email to:

About the Event:

In this revealing session, one of North America’s most experienced case writers shares his secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.

At the conclusion of this session, participants will:

  • Know why the “elevator speech” is really a ride to nowhere.
  • Know how to tell a story quickly and effectively.
  • Know how to answer the “Big 3” questions donors will have.

Target Audience

This presentation is for anyone who produces donor communications. Beginners welcome.

CFRE Credits:

You earn 1.5 CFRE credits toward certification for each Audio/Web Conference you attend. For more information about CFRE certification, please visit






About the Presenter:

Tom Ahern is considered one of the world’s top authorities on donor communications. He is the author of four well-received books on the topic. Each year, he delivers dozens of workshops internationally, speaking recently at conferences in New Zealand, the Netherlands, Belgium, Australia, and Italyas well as across North America. He specializes in applying the discoveries of psychology and neuroscience to the day-to-day business of inspiring and retaining donors.

He is also a writer and marketing strategist. His clients include Save the Children, Catholic Relief Services, Plan International, Greenpeace, Volunteers of America,PrincetonUniversity, The Cleveland Foundation, the National Parks Conservation Association, as well as many smaller and local nonprofits such as the Anchorage (AK)United Way.